Marine Morales

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Category: Fostering Success

From scoping client expectations to defining key priorities, how can we align people, decisions, and execution to make business strategy work in the real world. This section unpacks the human side of performance. How teams interpret goals, shape plans, and deliver impact together, even in ambiguity.

The Now Economy: the Real-Time Big Data Challenge

Posted on January 26, 2023March 31, 2025 by Marine Morales

The “now” economy focuses on immediate fulfillment of consumer demands. It is a rapidly evolving facet of modern business, mostly suported by millenials. In this economy, consumers expect goods and services to be available and delivered quickly, often in a matter of hours or even minutes. This concept has profoundly influenced various industries, including retail,…

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Recent Posts

  • Marketing Analytics Development Programs: Building the Marketing Performance Operating System at Scale

    Marketing Analytics Development Programs: Building the Marketing Performance Operating System at Scale

    December 13, 2025
  • Marketing Analytics Initiatives: Turning Data Into Decisions, Adoption, and Measurable Operational Change

    Marketing Analytics Initiatives: Turning Data Into Decisions, Adoption, and Measurable Operational Change

    November 23, 2025
  • Advanced Marketing Analytics : Turning a Reliable Lead Engine into a Compounding Performance System

    Advanced Marketing Analytics : Turning a Reliable Lead Engine into a Compounding Performance System

    October 5, 2025
  • Marketing Analytics Specialization : Business Intelligence & Data Governance for Reliable Performance

    Marketing Analytics Specialization : Business Intelligence & Data Governance for Reliable Performance

    September 16, 2025
  • Marketing Analytics Core Mission : Steering the Lead Engine End-to-End

    Marketing Analytics Core Mission : Steering the Lead Engine End-to-End

    August 8, 2025
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ABOUT ME

Welcome to my little corner of the internet where we explore the wonderful world of Data Science and uncover hidden insights together. My name is Marine and I am a Data and Business Intelligence Analyst specialized in optimizing Marketing and Sales performances.

  • GitHub
  • LinkedIn
  • Twitter

Recent Posts

  • Marketing Analytics Development Programs: Building the Marketing Performance Operating System at Scale

    Marketing Analytics Development Programs: Building the Marketing Performance Operating System at Scale

    December 13, 2025
  • Marketing Analytics Initiatives: Turning Data Into Decisions, Adoption, and Measurable Operational Change

    Marketing Analytics Initiatives: Turning Data Into Decisions, Adoption, and Measurable Operational Change

    November 23, 2025
  • Advanced Marketing Analytics : Turning a Reliable Lead Engine into a Compounding Performance System

    Advanced Marketing Analytics : Turning a Reliable Lead Engine into a Compounding Performance System

    October 5, 2025

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  • Fostering Success (21)
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