Marine Morales

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Category: Fostering Success

From scoping client expectations to defining key priorities, how can we align people, decisions, and execution to make business strategy work in the real world. This section unpacks the human side of performance. How teams interpret goals, shape plans, and deliver impact together, even in ambiguity.

Crack your Case Like an FBI Analyst: Build a Bulletproof Analysis

Posted on July 27, 2024April 2, 2025 by Marine Morales

The other night, I was watching Law & Order SVU when a scene cut to Morales, the analyst. It was funny, because that’s my name too … Well the analyst was briefing the team on critical data he’d pulled from a suspect’s USB key. It was an Excel spreadsheet. But Morales didn’t just dump a…

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Webs or Tentacles? Why Data Analysts Should Ditch the Spider Mindset for an Octopus Brain

Posted on June 1, 2024March 4, 2025 by Marine Morales

I’m not a big comic book fan, but the other night, I was rewatching the first Spider-Man trilogy with Tobey Maguire — the only Spider-Man trilogy Millenials will aknowledge. And while I enjoyed the nostalgia, one thing kept bothering me: Doctor Octopus should have won. Think about it. He had four extra mechanical limbs, allowing…

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How MarTech & RevOps Achieve Operational Excellence

Posted on April 6, 2024April 1, 2025 by Marine Morales

When you start working as a data analyst, you expect your role to be clear-cut—transform raw data into actionable insights, build dashboards, and uncover trends that guide decision-making. What you don’t expect is just how closely you’ll end up working with MarTech and RevOps—until, little by little, you find yourself doing their job too. At…

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My All Hands Rosetta Stone : Defining B2B Core Business Objectives & Missions

Posted on March 22, 2024April 1, 2025 by Marine Morales

I’ve attended numerous Town Halls, All Hands meetings, Annual Strategy Summits and Quarterly Business Reviews in large corporations. The purpose of these meetings was to update and align the entire company on high-level goals, performance, and strategic priorities. The problem is that each meeting was usually outlining their own version of the four pillars of…

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Defining Your Analytical Role: Planning vs. Running the Business

Posted on January 21, 2024February 17, 2025 by Marine Morales

In every organization, success hinges on the ability to balance visionary strategic planning with effective day-to-day execution. This article aims to clearly delineate the two critical pillars of organizational success: business planning and business execution, represented respectively by decision-makers [1] and contributors [2]. Decision-makers shape the future by defining the vision, mission, and strategy, while…

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Decoding the Business Analyst’s Journey: From Identifying Needs to Delivering Solutions

Posted on November 12, 2023April 24, 2025 by Marine Morales

The Business Analyst’s role is to bridge the gap between business needs and solutions. The Business Analyst (BA) adds value by identifying needs _ problems and opportunities _ and by finding solutions for the organization. It involves understanding how different changes (in process, people, systems or technology) can improve efficiency, productivity, or profitability. Business Analysis…

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Your Corporate Approved Communication Handbook

Posted on May 23, 2023December 22, 2023 by Marine Morales

Navigating the intricate landscape of corporate communication can be a tightrope walk. The difference between a career-limiting move and a career-boosting statement often lies in the subtleties of your wording. Whether you’re new to the corporate world or looking to refine your communication skills, this post is designed to equip you with the linguistic tools…

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A Guide to Essential Business Vocabulary

Posted on April 13, 2023May 14, 2024 by Marine Morales

Good communication skills are essential for success in many areas of life, including personal relationships, academic pursuits, and professional endeavors. Improving communication skills can lead to better understanding, clearer messaging, and stronger relationships with others. Communication skills refer to the ability to effectively convey ideas, information, or messages to others through verbal, written, or nonverbal…

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Quiet Influence: Navigating the Challenges of Peer-to-Peer Persuasion for Introverts

Posted on March 14, 2023July 10, 2024 by Marine Morales

We are taught that to influence decisions in the worksplace, we must behave with gravitas and express our perspectives with strengths. We must stand out from the crowd and be seen. Hence, introverts have received the short end of the stick so far. I am an introvert and my story is a familiar story for…

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The “Sharing” Economy: Opportunity or Threat?

Posted on February 28, 2023March 31, 2025 by Marine Morales

The “sharing” economy is a socio-economic ecosystem built around the sharing of resources, such as property, services, or skills, with others for a fee or exchange. This model is facilitated by online platforms that connect providers of these resources with users who need them. The concept has radically transformed a wide range of industries, including…

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Recent Posts

  • Marketing Analytics Development Programs: Building the Marketing Performance Operating System at Scale

    Marketing Analytics Development Programs: Building the Marketing Performance Operating System at Scale

    December 13, 2025
  • Marketing Analytics Initiatives: Turning Data Into Decisions, Adoption, and Measurable Operational Change

    Marketing Analytics Initiatives: Turning Data Into Decisions, Adoption, and Measurable Operational Change

    November 23, 2025
  • Advanced Marketing Analytics : Turning a Reliable Lead Engine into a Compounding Performance System

    Advanced Marketing Analytics : Turning a Reliable Lead Engine into a Compounding Performance System

    October 5, 2025
  • Marketing Analytics Specialization : Business Intelligence & Data Governance for Reliable Performance

    Marketing Analytics Specialization : Business Intelligence & Data Governance for Reliable Performance

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  • Marketing Analytics Core Mission : Steering the Lead Engine End-to-End

    Marketing Analytics Core Mission : Steering the Lead Engine End-to-End

    August 8, 2025
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ABOUT ME

Welcome to my little corner of the internet where we explore the wonderful world of Data Science and uncover hidden insights together. My name is Marine and I am a Data and Business Intelligence Analyst specialized in optimizing Marketing and Sales performances.

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Recent Posts

  • Marketing Analytics Development Programs: Building the Marketing Performance Operating System at Scale

    Marketing Analytics Development Programs: Building the Marketing Performance Operating System at Scale

    December 13, 2025
  • Marketing Analytics Initiatives: Turning Data Into Decisions, Adoption, and Measurable Operational Change

    Marketing Analytics Initiatives: Turning Data Into Decisions, Adoption, and Measurable Operational Change

    November 23, 2025
  • Advanced Marketing Analytics : Turning a Reliable Lead Engine into a Compounding Performance System

    Advanced Marketing Analytics : Turning a Reliable Lead Engine into a Compounding Performance System

    October 5, 2025

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