Marine Morales

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Category: Data Analytics

From measuring performance to predicting outcomes, how can we design the models, metrics, and methods that turn raw data into business advantage. This section explores the analytical engine behind decisions like scoring systems, financial diagnostics, clustering methods, predictive models, and the architecture that makes it all run.

Data Science Tech Stack Series: Languages, Libraries and Frameworks

Posted on June 3, 2023February 12, 2025 by Marine Morales

Data science requires proficiency in one or more programming languages, depending on the task at hand (1). These languages can be connected together. To save time while programming, we can use libraries or frameworks. They are collections of pre-written code. We can import them into our code, allowing us to easily use their functions and…

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The Data Analytics Lifecycle: From Exploration to Prescription

Posted on January 21, 2023September 25, 2024 by Marine Morales

Let’s embark on an searching quest, akin to finding ‘Dollar Waldo’ in the expansive world of data. Just as Waldo blends into the crowd, waiting to be discovered, valuable actionable insights often hide within vast datasets, requiring a keen eye and systematic approach to be unearthed. In this post, we will embark on a journey…

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Recent Posts

  • Marketing Analytics Development Programs: Building the Marketing Performance Operating System at Scale

    Marketing Analytics Development Programs: Building the Marketing Performance Operating System at Scale

    December 13, 2025
  • Marketing Analytics Initiatives: Turning Data Into Decisions, Adoption, and Measurable Operational Change

    Marketing Analytics Initiatives: Turning Data Into Decisions, Adoption, and Measurable Operational Change

    November 23, 2025
  • Advanced Marketing Analytics : Turning a Reliable Lead Engine into a Compounding Performance System

    Advanced Marketing Analytics : Turning a Reliable Lead Engine into a Compounding Performance System

    October 5, 2025
  • Marketing Analytics Specialization : Business Intelligence & Data Governance for Reliable Performance

    Marketing Analytics Specialization : Business Intelligence & Data Governance for Reliable Performance

    September 16, 2025
  • Marketing Analytics Core Mission : Steering the Lead Engine End-to-End

    Marketing Analytics Core Mission : Steering the Lead Engine End-to-End

    August 8, 2025
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ABOUT ME

Welcome to my little corner of the internet where we explore the wonderful world of Data Science and uncover hidden insights together. My name is Marine and I am a Data and Business Intelligence Analyst specialized in optimizing Marketing and Sales performances.

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Recent Posts

  • Marketing Analytics Development Programs: Building the Marketing Performance Operating System at Scale

    Marketing Analytics Development Programs: Building the Marketing Performance Operating System at Scale

    December 13, 2025
  • Marketing Analytics Initiatives: Turning Data Into Decisions, Adoption, and Measurable Operational Change

    Marketing Analytics Initiatives: Turning Data Into Decisions, Adoption, and Measurable Operational Change

    November 23, 2025
  • Advanced Marketing Analytics : Turning a Reliable Lead Engine into a Compounding Performance System

    Advanced Marketing Analytics : Turning a Reliable Lead Engine into a Compounding Performance System

    October 5, 2025

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