Marine Morales

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Author: Marine Morales

Quiet Influence: Navigating the Challenges of Peer-to-Peer Persuasion for Introverts

Posted on March 14, 2023July 10, 2024 by Marine Morales

We are taught that to influence decisions in the worksplace, we must behave with gravitas and express our perspectives with strengths. We must stand out from the crowd and be seen. Hence, introverts have received the short end of the stick so far. I am an introvert and my story is a familiar story for…

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The “Sharing” Economy: Opportunity or Threat?

Posted on February 28, 2023March 31, 2025 by Marine Morales

The “sharing” economy is a socio-economic ecosystem built around the sharing of resources, such as property, services, or skills, with others for a fee or exchange. This model is facilitated by online platforms that connect providers of these resources with users who need them. The concept has radically transformed a wide range of industries, including…

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The Now Economy: the Real-Time Big Data Challenge

Posted on January 26, 2023March 31, 2025 by Marine Morales

The “now” economy focuses on immediate fulfillment of consumer demands. It is a rapidly evolving facet of modern business, mostly suported by millenials. In this economy, consumers expect goods and services to be available and delivered quickly, often in a matter of hours or even minutes. This concept has profoundly influenced various industries, including retail,…

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The Data Analytics Lifecycle: From Exploration to Prescription

Posted on January 21, 2023September 25, 2024 by Marine Morales

Let’s embark on an searching quest, akin to finding ‘Dollar Waldo’ in the expansive world of data. Just as Waldo blends into the crowd, waiting to be discovered, valuable actionable insights often hide within vast datasets, requiring a keen eye and systematic approach to be unearthed. In this post, we will embark on a journey…

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Recent Posts

  • Anchoring Incremental Experiments in the Marketing Calendar

    Anchoring Incremental Experiments in the Marketing Calendar

    June 18, 2025
  • Stop Trusting ROAS and Start Measuring Incrementality

    Stop Trusting ROAS and Start Measuring Incrementality

    May 29, 2025
  • Why Should we Ticket our Analytics Jobs?

    Why Should we Ticket our Analytics Jobs?

    April 25, 2025
  • Three Frameworks That Make Your Analysis Aim, Hit, and Trigger Action

    Three Frameworks That Make Your Analysis Aim, Hit, and Trigger Action

    March 16, 2025
  • My Essential Project Planning Shopping Cart

    My Essential Project Planning Shopping Cart

    February 22, 2025
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ABOUT ME

Welcome to my little corner of the internet where we explore the wonderful world of Data Science and uncover hidden insights together. My name is Marine and I am a Data and Business Intelligence Analyst specialized in optimizing Marketing and Sales performances.

  • GitHub
  • LinkedIn
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Recent Posts

  • Anchoring Incremental Experiments in the Marketing Calendar

    Anchoring Incremental Experiments in the Marketing Calendar

    June 18, 2025
  • Stop Trusting ROAS and Start Measuring Incrementality

    Stop Trusting ROAS and Start Measuring Incrementality

    May 29, 2025
  • Why Should we Ticket our Analytics Jobs?

    Why Should we Ticket our Analytics Jobs?

    April 25, 2025

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