Marine Morales

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Author: Marine Morales

Decoding the Business Analyst’s Journey: From Identifying Needs to Delivering Solutions

Posted on November 12, 2023April 24, 2025 by Marine Morales

The Business Analyst’s role is to bridge the gap between business needs and solutions. The Business Analyst (BA) adds value by identifying needs _ problems and opportunities _ and by finding solutions for the organization. It involves understanding how different changes (in process, people, systems or technology) can improve efficiency, productivity, or profitability. Business Analysis…

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Data Science Tech Stack Series: Data Management Systems

Posted on October 4, 2023February 12, 2025 by Marine Morales

As data scientists, one of the most important elements of our tech stack is the system we choose to connect to our working environment in order to manage our data. A Data Management System is responsible for managing and organizing large volumes of data throughout the organization lifecycle. It encompasses not only the software but…

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Data Science Tech Stack Series: Data Storage

Posted on September 18, 2023November 16, 2023 by Marine Morales

Data storage forms the foundation for storing, managing, and processing data. In this post, we will explore two different approaches for storing data including on-premises storage solutions (1) and cloud-based storage solutions (2). 1. On-Premises Storage On-premises storage, also known as local storage, refers to storing data on servers located within an organization’s premises. Users…

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Data Science Tech Stack Series: Working Environments

Posted on August 15, 2023February 12, 2025 by Marine Morales

When performing Data Science, it is crucial to choose the right working environment. Our goal is to optimize our workflow efficiency during the various stages of data wrangling, coding, collaboration, and results interpretation. In this article, we will explore three types of environments with a progressive set of features: code editors (1), integrated development environments…

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Data Science Tech Stack Series: Operating Systems and Interfaces

Posted on July 12, 2023February 12, 2025 by Marine Morales

To start our Data Science journey, we need to select the appropriate hardware and Operating System (1) to manage it as well as the software on the computer. Then, we are offered with two ways to interact with the computer commands, a Command-Line Interface (2) or a Graphical User Interface (3). 1. Operating Systems (OS)…

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Data Science Tech Stack Series: Languages, Libraries and Frameworks

Posted on June 3, 2023February 12, 2025 by Marine Morales

Data science requires proficiency in one or more programming languages, depending on the task at hand (1). These languages can be connected together. To save time while programming, we can use libraries or frameworks. They are collections of pre-written code. We can import them into our code, allowing us to easily use their functions and…

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Your Corporate Approved Communication Handbook

Posted on May 23, 2023December 22, 2023 by Marine Morales

Navigating the intricate landscape of corporate communication can be a tightrope walk. The difference between a career-limiting move and a career-boosting statement often lies in the subtleties of your wording. Whether you’re new to the corporate world or looking to refine your communication skills, this post is designed to equip you with the linguistic tools…

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Mastering the Language of Data: Essential Vocabulary for Describing Trends and More

Posted on April 25, 2023April 21, 2025 by Marine Morales

In today’s data-driven world, the ability to effectively communicate complex information is crucial. Whether you’re presenting a business report, analyzing market trends, or simply trying to make sense of the numbers, the right vocabulary can transform your message from confusing to clear. By the end of this article, you’ll be equipped with a richer vocabulary…

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A Guide to Essential Business Vocabulary

Posted on April 13, 2023May 14, 2024 by Marine Morales

Good communication skills are essential for success in many areas of life, including personal relationships, academic pursuits, and professional endeavors. Improving communication skills can lead to better understanding, clearer messaging, and stronger relationships with others. Communication skills refer to the ability to effectively convey ideas, information, or messages to others through verbal, written, or nonverbal…

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My Web Game Arcade

Posted on March 30, 2023March 31, 2025 by Marine Morales

Welcome to my web game arcade! Here, you can play a selection of classic arcade games that I’ve mostly adapted from Python applications to web-based applications using HTML, CSS, and JavaScript. Each game has its own set of rules introduced, and you can access the source code for all the games my GitHub gaming folder….

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Recent Posts

  • Anchoring Incremental Experiments in the Marketing Calendar

    Anchoring Incremental Experiments in the Marketing Calendar

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  • Stop Trusting ROAS and Start Measuring Incrementality

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    May 29, 2025
  • Why Should we Ticket our Analytics Jobs?

    Why Should we Ticket our Analytics Jobs?

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  • Three Frameworks That Make Your Analysis Aim, Hit, and Trigger Action

    Three Frameworks That Make Your Analysis Aim, Hit, and Trigger Action

    March 16, 2025
  • My Essential Project Planning Shopping Cart

    My Essential Project Planning Shopping Cart

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ABOUT ME

Welcome to my little corner of the internet where we explore the wonderful world of Data Science and uncover hidden insights together. My name is Marine and I am a Data and Business Intelligence Analyst specialized in optimizing Marketing and Sales performances.

  • GitHub
  • LinkedIn
  • Twitter

Recent Posts

  • Anchoring Incremental Experiments in the Marketing Calendar

    Anchoring Incremental Experiments in the Marketing Calendar

    June 18, 2025
  • Stop Trusting ROAS and Start Measuring Incrementality

    Stop Trusting ROAS and Start Measuring Incrementality

    May 29, 2025
  • Why Should we Ticket our Analytics Jobs?

    Why Should we Ticket our Analytics Jobs?

    April 25, 2025

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